The Swimming Pool Hub
Who they are
The Swimming Pool Hub (TSPH) is a European industrial group dedicated to the swimming-pool sector, born in 2020 from the coming together of several major players with roots going back to 1962, when LPW pioneered the first Belgian one-piece composite pool.
Today the group is present in 27 countries and brings together three complementary brands, each selling exclusively through its own network of professional dealers across Belgium, France, Germany, Switzerland, the United Kingdom and the Netherlands.
The brands
The story
It all started by hand
When LPW Pools first turned to Noviat in 2013, every quote was produced manually. A customer filled in a form with their wishes, and the LPW team then calculated the whole offer by hand, dimension by dimension and option by option.
Design and price any pool online, in a few clicks
Noviat built an online pool configurator: a dealer chooses a model, dimensions, colour and options, and instantly gets a complete, priced offer. No more paper forms, no more calculations by hand.
One platform for the whole group
The same platform was rolled out to Flexline in 2024 and Aboral in 2025, so all three brands run side by side while keeping their own identity.
Fast, accurate, automated
Quotes go out faster and without errors, dealers order online from an always up to date catalogue, margins are protected by design, and orders reach the workshop without any re-encoding.
What Noviat brought
A selling configurator
Bespoke pools priced and specified automatically from A to Z, with no manual calculation.
One platform, three brands
LPW, Flexline and Aboral on a single Odoo system, each keeping its own identity.
A complete dealer portal
TSPH sells exclusively through professional dealers. Their portal handles multiple quotes at once and the full cycle in one place: quotes, orders, invoices and after-sales.
Protected margins
Pricing and margins safeguarded automatically, every order flowing to production and accounting.
Which Odoo apps do they use ?
One connected platform across the whole group, from the first dealer quote to manufacturing, delivery and after-sales.
Ready to bring your business onto one platform ?
Noviat builds Odoo solutions around the way you really work, from the configurator to the workshop.
Talk to Noviat